Advanced Analytics

Offering the telecoms industry help with:

  • Strategy Creation
  • Business Case Development
  • Marketing and Propositions
  • Product Development
Portrait: Charlotte Patrick

Upcoming and Completed Research

A3 Strategy

(Click on the title for details)

How to make A3 work: case studies of telco approachesApr 23
A multi-case study report on the progress of telcos towards becoming "data driven organizations" - looking at strategic, organization, cultural and techology requirements
New A3 capabilities in telcos: very new technologies for telcosMar 23
Taking some of the trends identified in recent "future focussed" reports, this report will try to identify new technologies in each area and review how interesting they are to telcos
6G: Hype or Real Benefits?May 22
Review of current expectations: what is happening on the supply side of creating 6G capabilities - and what is the realistic demand? With a focus on the impact for telco A3
Future of Work and the TelcoFeb 22
A "thought piece" on the changes that A3 will bring to a telco - focussed around topics related to the future of work
Telco progress in A3Oct 20
Research includes discussion had with 10 telcos. Also, a piece of secondary research applying some “future topics” being discussed in the academic/analyst community to the telco

A3 for networks, OSS and BSS

(Click on the title for details)

Assurance for private networks and enterprisesMay 23
Research into the assurance needs of enterprises - reviewing areas such as private networking
Network Exposure FunctionDec 22
The opportunities, activity and interest in NEF
eBPFJul 22
Short report on the opportunity for eBPF within telco assurance
Update: NW DAFJun 22
An update on the NWDAF market - looking at use cases, likelihood of success and new potential use cases
Telco Requirements for 5G AssuranceFeb 22
Interviews with telcos about their assurance requirements for 5G (what have they purchased, what will they purchase in future?)
5G Assurance ForecastFeb 21
Bottom-up forecast for 5G assurance split by product, region etc

Data and A3 Monetization

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What role could OSS-focussed vendors play in the "data driven" ecosystem?Jul 23
Investigation into what data is most useful to the ecosystem, other possible products that could be provided around the data - and a suggested list of Day 1 activities
How Can Telcos support their "Data Driven" Customers?Aug 22
Telcos are seeing new opportunites in the market to provide data and A3 services to their enterprise customers. This report looks at the uses for BSS, OSS and network data; alongside A3 and data management.
Value of A3 in a TelcoDec 21
Update of work on the financial value of deploying A3 in a telco
Case Study: Telefonica Tech AIJul 21
Case study on development, current strategy and future plans for Telefonica Tech AI
A3 Products for Enterprise CustomersMar 21
A3 products that telcos are/can sell to their enterprise customers. With particular focus on the edge.
Monetization of Telco DataJun 20
Update on the market for telco data and creation of related analytics products for telcos

Data management

(Click on the title for details)

Telco Progress towards Being a "Data Driven Organization"Apr 22
An update on telco activity around storing data, data management, data and AI governance, data science/analytics and other topics
Data governanceJun 21
Review of the current role of data governance in telcos

Other A3 Topics

(Click on the title for details)

Digital Twin for TelcoNov 22
Review of the opportunities for digital twins to be deployed within a telco - the potential value and use cases
A3 in Customer ExperienceAug 21
View of customer experience improvements that make use of A3 - including a view of their financial value
Use of A3 in the Contact CentreDec 20
Financial value of A3 in assisted channels; review of capabilities and CV19 impact
A3 in Multi-Channel Marketing HubsNov 20
Market review of MMH for telcos including competitive landscape
Edge AssuranceJul 20
Review of assurance needed considering the telco roadmap for 5G and edge