Advanced Analytics

Offering the telecoms industry help with:

  • Strategy Creation
  • Business Case Development
  • Marketing and Propositions
  • Product Development
Portrait: Charlotte Patrick

Upcoming and Completed Research

A3 Strategy

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New A3 capabilites in telcos: very new technologies for telcosJan 23
This report will use some of the new trends identified in recent "future focussed" reports and look at examples of new technologies available already, to review how interesting they might be to telcos
Case study/studies of telco approaches to data and A3Dec 22
A case study, or hopefully multiple-case studies on the progress of telcos towards becoming a "data driven organization" - looking at technological, cultural, management and other isses such as experience working with the hyper-scalers
6G: Hype or Real Benefits?May 22
Review of current expectations: what is happening on the supply side of creating 6G capablites - and what is the realistic demand? With a focus on the impact for telco A3
Telco Progress towards Being a "Data Driven Organization"Apr 22
An update on telco activity around storing data, data management, data and AI governance, data science/analytics and other topics
Future of Work and the TelcoFeb 22
A "thought piece" on the changes that A3 will bring to a telco - focussed around topics related to the future of work
Telco progress in A3Oct 20
Research includes discussion had with 10 telcos. Also, a piece of secondary research applying some “future topics” being discussed in the academic/analyst community to the telco

A3 for networks, OSS and BSS

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Network Exposure FunctionNov 22
This report will look at the opportunities and interest in NEF
Update: NW DAFJul 22
An update on the NWDAF market - looking at use cases, likelihood of success and new potential use cases
Telco Requirements for 5G AssuranceFeb 22
Interviews with telcos about their assurance requirements for 5G (what have they purchased, what will they purchase in future?)
NW DAFMay 21
Report on the status of NW-DAF - looking at use cases, future market and competitive landscape
5G Assurance ForecastFeb 21
Bottom-up forecast for 5G assurance split by product, region etc
Edge AssuranceJul 20
Review of assurance needed considering the telco roadmap for 5G and edge

Data and A3 Monetization

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How Can Telcos support their "Data Driven" Customers?Aug 22
Telcos are seeing new opportunites in the market to provide data and A3 services to their enterprise customers. This report looks at the uses for BSS, OSS and network data; alongside A3 and data management.
Spreadsheet of Opportunites for Telcos to Support their "Data Driven" CustomersAug 22
A detailed spreadsheet of opportunities - aimed at providing a flexible resource that clients can use for a variety of purposes when planning new products
Value of A3 in a TelcoDec 21
Update of work on the financial value of deploying A3 in a telco
Case Study: Telefonica Tech AIJul 21
Case study on development, current strategy and future plans for Telefonica Tech AI
A3 Products for Enterprise CustomersMar 21
A3 products that telcos are/can sell to their enterprise customers. With particular focus on the edge.
Monetization of Telco DataJun 20
Update on the market for telco data and creation of related analytics products for telcos

Data management

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Other A3 Topics

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New A3 capabilites for telcos: The digital twin and customer journeyOct 22
Focus on a couple of newer concepts: digital twin and customer journey mapping to better understand the customer. What opportunities are there? What is the value?
A3 in Customer ExperienceAug 21
View of customer experience improvements that make use of A3 - including a view of their financial value
Use of A3 in the Contact CentreDec 20
Financial value of A3 in assisted channels; review of capabilities and CV19 impact
A3 in Multi-Channel Marketing HubsNov 20
Market review of MMH for telcos including competitive landscape