Advanced Analytics

Offering the telecoms industry help with:

  • Strategy Creation
  • Business Case Development
  • Marketing and Propositions
  • Product Development
Portrait: Charlotte Patrick

Upcoming and Completed Research

Top level A3 Strategy

(Click on the title for details)

The Strategy of the Hyperscalers in Telco A3Nov 22
View of the plans of hyperscalers in the telco A3 market.
How Telcos will Use Data From Their 5G network and OSS dataAug 22
Multiple new 5G data types create questions for telcos about the types of data that are needed, for what purposes and how to collect and store them. This research maps out use cases across the edge, RAN, access and core networks.
6G: Hype or Real Benefits?May 22
Review of current expectations: what is happening on the supply side of creating 6G capablites - and what is the realistic demand? With a focus on the impact for telco A3
Telco Progress towards Being a "Data Driven Organization"Apr 22
An update on telco activity around storing data, data management, data and AI governance, data science/analytics and other topics
Future of Work and the TelcoFeb 22
A "thought piece" on the changes that A3 will bring to a telco - focussed around topics related to the future of work
Long Term Strategy In Telco A3Oct 20
Interviews with telcos on their short/mid-term strategy. Model of long term requirements

A3 for Networks and Operations

(Click on the title for details)

The use of 5G Network Data in Vertical ProductsJul 22
Multiple new 5G data types in much larger volumes creates new questions for telcos about the types of data that are needed, for what purposes and how should it be collected and stored. This research maps out use cases across the edge, RAN, access and core networks.
Update: NW DAFJun 22
An update on the NWDAF market - looking at use cases, likelihood of success and new potential use cases
Telco Requirements for 5G AssuranceFeb 22
Interviews with telcos about their assurance requirements for 5G (what have they purchased, what will they purchase in future?)
NW DAFMay 21
Report on the status of NW-DAF - looking at use cases, future market and competitive landscape
5G Assurance ForecastFeb 21
Bottom-up forecast for 5G assurance split by product, region etc
Edge AssuranceJul 20
Review of assurance needed considering the telco roadmap for 5G and edge

Data and A3 Monetization

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The use of 5G network and OSS data in new vertical data and control productsAug 22
As telcos open up 5G networks and create new 5G products, edge and MEC applications, data generated by the network and OSS becomes useful for a range of new customer and ecosystems products. This research considers the opportunities for monetizing this data and provision to customers (including the provision of data to allow customers some control functionality within the network).
Value of A3 in a TelcoDec 21
Update of work on the financial value of deploying A3 in a telco
Case Study: Telefonica Tech AIJul 21
Case study on development, current strategy and future plans for Telefonica Tech AI
A3 Products for Enterprise CustomersMar 21
A3 products that telcos are/can sell to their enterprise customers. With particular focus on the edge.
Monetization of Telco DataJun 20
Update on the market for telco data and creation of related analytics products for telcos
Financial Value of A3 in TelecomsJan 20
Top level view of the financial value of A3 to telcos

Other A3 Topics

(Click on the title for details)

New A3 in Customer Experience: The Digital Twin and Customer JourneyOct 22
Use of digital twin and customer journey mapping to better understand the customer - what opportunities are there? What is the value?
A3 in Customer ExperienceAug 21
View of customer experience improvements that make use of A3 - including a view of their financial value
Use of A3 in the Contact CentreDec 20
Financial value of A3 in assisted channels; review of capabilities and CV19 impact
A3 in Multi-Channel Marketing HubsNov 20
Market review of MMH for telcos including competitive landscape