The diagram below illustrates eight potential types of data/analytics product that a telco can create for its customers. The arrows across the top of the diagram show potential products for data/analytics ecosystem: the provision of telco and 2nd/3rd party data, processing and storage of data, analytics/data science provided and then “exposure” products”. “Exposure products” referred […]
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This has been an area of telco activity for the last 8 years. Telco interest levels have varied over time due to the complexity of delivering and selling such a diverse range of products and as a result of the link between many products and the fortunes of other new telco products such as IoT. […]
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Netcracker 2020 offers three key value propositions for telcos: the ability to better capture new market revenues, transformation of customer engagement and maximise return on investment in new and existing networks. Focus areas for development include a fully cloud-native portfolio, low code platform, hyper-automation and underpinning the digital ecosystem and partner management with open platforms. […]
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The diagram highlights A3 priority products into the mid-term. Business Priorities for Telcos into the Mid-Term Ongoing cost reductions and investment deferral Moves to benefit from the increasing use of digital products/digital transformation by consumers and businesses Longer term trends towards moving customers to unassisted channels and decentralisation of the contact centre Mid-term ability to […]
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Telcos and vendors are implementing a steady roll out of automations from task automations towards simple process automations, and then the replication of these simple automations into, say, new channels. This progression is often a risk-reduction strategy to avoid trying to boil the ocean and limit failure of new projects. Addition of machine learning is […]
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We are about half way along the total timeline from an “un-automated” telco to “near-complete” automation. Five current telco goals were identified during this research: Automation of the network – tied with the increased complexities of deploying 5G and requiring automation in network management and assurance Automation of the lead-to-cash cycle for new digital products […]
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The diagram below provides a view of the potential financial value of using analytics, AI and Automation (A3) within the network and OSS . The colours of boxes show value in $m for each year of the first five years that an A3 project is implemented. Green denotes more than $50m, orange between $10m and […]
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A3 (analytics, AI and automation) solutions deployed in the network and OSS vary widely in “sophistication”. Simple analytics offer the ability to gain insight into how the network is performing while machine learning and reasoning can be included within automations to create intelligent processes. The diagram below shows the results of analysis into the: sophistication […]
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The diagram below provides a view of the potential financial value of using analytics, AI and Automation (A3) across a telco. The key at the top right, shows groupings of value in $m for each year of the first five years that the project is implemented. Main Findings High returns on investment for a telco […]
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I sat down with Chris Menier from assurance/AIOps vendor, Vitria, for a 15 minute discussion on the future of assurance. Please find a summary of the discussion and access to the audio, here: https://www.vitria.com/customer-centric-network-assurance-strategies-pdf-audio
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