Articles

NWDAF Enthusiasm in 2022

Based on recent conversations with telcos and vendors, interest in NWDAF appears to have had a small uptick since 2021.   However, it is often just a small part of a bigger RFI/RFP.  The drivers and barriers towards adoption considered to be:  

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Telco as Data Driven Organization

What is a data driven organization? There have been many case studies over the last 5 years which demonstrate the disruption caused by “data-driven businesses” – using insights to change business models, understand customers, automate processes and drive new revenues.  Into the future, this concept will become an integral part of what it takes to […]

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The state of the Market for 5G Assurance

The diagram below sets out product development trends seen across assurance. It is a summary of topics discussed at vendor interview when asked about what they were currently creating and selling in 5G assurance – it is a mix of: existing products those on the roadmap discussion of problems which will require future assurance products […]

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The Impact of Future of Work trends on the Telco

This diagram provides a very speedy summary of how Future of Work trends will impact a telco (it would be worth reading the previous post before this one – for context!):

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The Future of Work

This research looks at the impact on telcos of the “Future of Work”.  Key drivers of this include: Looking at how these Future of Work trends will impact telcos: The markets in which the telco wishes to compete will speed up and become increasingly complex (from an ecosystem and product perspective). This will create more […]

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The Financial Value of A3 to Telcos

This is an update to research completed in January 2020 – and looks at the financial value of adding A3 (analytics, AI and automation) to a telco.  The next diagram provides a summary of this value using six different categories of A3 use case in the rows: 1.Making sense of complex data – Analytics and […]

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The Use of A3 to Personalize the Customer Experience

The concept of “personalization” first appeared in the area of campaign management around 10 years ago and continues to be one of the key topics when discussing A3 and customer experience.  It is a topic which is easy to discuss conceptually, but more difficult to deliver, as it requires clean data, decent processes and, for […]

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A3 Priorities in Customer Experience

When looking to categorize the ways in which A3 can positively impact customer experience, there are a good number of possible topics.  The diagram below, describes the potential uses for A3 in a telco – and this has been overlaid with a number of the most interesting topics around its use in improving customer experience. […]

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Future of NWDAF

The future of NWDAF is not very clear.  The most influential pros and cons to NWDAF are shown here: NWDAF aims to solve a single issue in the deployment of automated, hybrid and 5G networks – the provision of high-performance data/analytics to allow “fast” control loop for automation Market commentators discuss the possibility that its […]

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Which A3 Should Telcos Deliver to their Enterprise Customers?

The diagram below considers the number of telco opportunities to include A3 capabilities in their enterprise products (x-axis) and scores the opportunity for “feasibility” (y-axis): The addition of analytics and machine learning to track behaviors of both people and things provide input into forecasting, optimization and other planning exercises. They also find patterns or triggers […]

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