Articles - A3 for Marketing

The Value of A3 In Telco Marketing

This article summarizes calculations made on the use of new A3 (Analytics, AI and Automation) capabilities within telco marketing. The y-axis of the chart below is an estimate of yearly financial upside (revenue uplift + cost decrease). The x-axis is a count of the number of uses seen for more “complex” A3 (e.g. using machine […]

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