Articles - A3 for Marketing

Telco Usage of Multi-Channel Marketing Hubs

The diagram shows a timeline of MMH platform capabilities (and services in grey boxes). Moving from those usually deployed through to more nascent capabilities. The colour coding denotes how often different capabilities were mentioned in discussions with vendors and in their marketing materials:

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The Value of A3 In Telco Marketing

This article summarizes calculations made on the use of new A3 (Analytics, AI and Automation) capabilities within telco marketing. The y-axis of the chart below is an estimate of yearly financial upside (revenue uplift + cost decrease). The x-axis is a count of the number of uses seen for more “complex” A3 (e.g. using machine […]

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