Articles - Data Monetization

The Changing World of Telco Data Monetization (Part 2)

The four groups of telco products in Part 1 of this post, could potentially be offered to all types of vertical customers – but there is obviously a high degree of complexity about exactly what each customer might need and what products are most feasible for a telco to provide. In order to create a […]

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The Changing World of Telco Data Monetization (Part 1)

Over the last 12 years, discussions around telco activities in the data provision and related ecosystem have been around the provision of aggregated/anonymized data about telcos customers coming from the BSS systems, augmented with location data from the network. This is beginning to change with discussions from vendors about the need for data from the […]

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The Financial Value of A3 to Telcos

This is an update to research completed in January 2020 – and looks at the financial value of adding A3 (analytics, AI and automation) to a telco.  The next diagram provides a summary of this value using six different categories of A3 use case in the rows: 1.Making sense of complex data – Analytics and […]

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Which A3 Should Telcos Deliver to their Enterprise Customers?

The diagram below considers the number of telco opportunities to include A3 capabilities in their enterprise products (x-axis) and scores the opportunity for “feasibility” (y-axis): The addition of analytics and machine learning to track behaviors of both people and things provide input into forecasting, optimization and other planning exercises. They also find patterns or triggers […]

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Telco A3 Products for Enterprise Customers

This research considers the ability of telcos to create analytics, AI and automation solutions for their enterprise customers.  Underpinning this research is a spreadsheet of 210 use cases for telco data and A3 split by vertical.  These use cases were tagged with the different types of A3 which could be deployed in each case. As […]

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Telco Products Needed To Monetize Their Data

The diagram below illustrates eight potential types of data/analytics product that a telco can create for its customers. The arrows across the top of the diagram show potential products for data/analytics ecosystem: the provision of telco and 2nd/3rd party data, processing and storage of data, analytics/data science provided and then “exposure” products”.  “Exposure products” referred […]

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The Opportunities for Telcos To Monetize Their Data

This has been an area of telco activity for the last 8 years. Telco interest levels have varied over time due to the complexity of delivering and selling such a diverse range of products and as a result of the link between many products and the fortunes of other new telco products such as IoT. […]

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Financial Value of A3 Deployed in Network and OSS

The diagram below provides a view of the potential financial value of using analytics, AI and Automation (A3) within the network and OSS . The colours of boxes show value in $m for each year of the first five years that an A3 project is implemented.  Green denotes more than $50m, orange between $10m and […]

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Financial Value of A3 Across a Telco

The diagram below provides a view of the potential financial value of using analytics, AI and Automation (A3) across a telco. The key at the top right, shows groupings of value in $m for each year of the first five years that the project is implemented. Main Findings High returns on investment for a telco […]

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