Articles - Data Monetization

New use cases for A3 in telco care channels

During research for my 2024 update of the financial value from A3 in a telco, the contact centre and other assisted care channels saw the most discussion of new uses for A3.   The financial upside is divided as shown here and is a littel higher than the last update in 2022:   The rise of […]

Read More

Financial value of A3 within a telco: 2024 update

This is an update to my work on the internal financial value of A3 to an “average” telco – capex and opex decrease and revenue opportunity: The overall financial value remains virtually unchanged since my 2022 update. This lack of significant change in financial value is related to the maturity of understanding about where the […]

Read More

Categories of Use Cases for NEF (Network Exposure Function)

Making decisions around what NEF functionality to implement is complicated by the variety of potential use cases.  Analysis suggests that the categories below are most viable.  The order of the categories are shown in rough order of their expected popularity – with practical services for a telco’s enterprise customer first on the list; alongside services […]

Read More

Drivers and Barriers to Update of NEF

The 3GPP Network Exposure Function (NEF) provides a platform to allow secure interaction of external platforms and applications with the core network. It allows extraction of data from the network and allows applications owned by customers and partners to provide a limited set of instruction into the network. Its successful roll out is caught up […]

Read More

The Changing World of Telco Data Monetization (Part 2)

The four groups of telco products in Part 1 of this post, could potentially be offered to all types of vertical customers – but there is obviously a high degree of complexity about exactly what each customer might need and what products are most feasible for a telco to provide. In order to create a […]

Read More

The Changing World of Telco Data Monetization (Part 1)

Over the last 12 years, discussions around telco activities in the data provision and related ecosystem have been around the provision of aggregated/anonymized data about telcos customers coming from the BSS systems, augmented with location data from the network. This is beginning to change with discussions from vendors about the need for data from the […]

Read More

The Financial Value of A3 to Telcos

This is an update to research completed in January 2020 – and looks at the financial value of adding A3 (analytics, AI and automation) to a telco.  The next diagram provides a summary of this value using six different categories of A3 use case in the rows: 1.Making sense of complex data – Analytics and […]

Read More

Which A3 Should Telcos Deliver to their Enterprise Customers?

The diagram below considers the number of telco opportunities to include A3 capabilities in their enterprise products (x-axis) and scores the opportunity for “feasibility” (y-axis): The addition of analytics and machine learning to track behaviors of both people and things provide input into forecasting, optimization and other planning exercises. They also find patterns or triggers […]

Read More

Telco A3 Products for Enterprise Customers

This research considers the ability of telcos to create analytics, AI and automation solutions for their enterprise customers.  Underpinning this research is a spreadsheet of 210 use cases for telco data and A3 split by vertical.  These use cases were tagged with the different types of A3 which could be deployed in each case. As […]

Read More

Telco Products Needed To Monetize Their Data

The diagram below illustrates eight potential types of data/analytics product that a telco can create for its customers. The arrows across the top of the diagram show potential products for data/analytics ecosystem: the provision of telco and 2nd/3rd party data, processing and storage of data, analytics/data science provided and then “exposure” products”.  “Exposure products” referred […]

Read More