Netcracker 2020 offers three key value propositions for telcos: the ability to better capture new market revenues, transformation of customer engagement and maximise return on investment in new and existing networks. Focus areas for development include a fully cloud-native portfolio, low code platform, hyper-automation and underpinning the digital ecosystem and partner management with open platforms.
My recent research has looked at the opportunities for adding value to a telco with new deployments of A3 (analytics, AI and automation). In particular, with the addition of new automations and their inherent requirements for additional analytics and machine learning (https://charlottepatrick.uk/status-of-automation-in-telcos/).
The research found 5 short/mid-term focus areas for telcos:
Netcracker 2020 speaks to a broad range of these needs. In more detail:
Automation of the network Focus on orchestration and assurance of 5G core, Open vRAN, MEC applications and end-to-end slices – which will be the key long-term driver of full network automation and represents one of the major hurdles that telcos need to get over in order to reach desired outcomes such as closed-loop, self-healing and zero-touch operations.
Automation of the lead-to-cash cycle for new digital products Offering automated onboarding and simplified lifecycle management for both the telco’s customers and its ecosystem partners. It is also offering new sales automation at the front end of the process and automation of the service design process. Both areas have good opportunity for providing financial benefit to telcos but are not so often discussed by telco specific vendors, seeming to be more often the domain of niche vendors.
Improvements in customer and agent experience via automation in the contact centre and digital channels Its customer journey management solution uses ML and analytics to create ML-driven customer journeys and enable decisioning around the best engagement of customers across multiple touch points.
Marketing automation for campaign delivery Netcracker 2020 brings customer insight into the sales lead management, channel management and marketing campaign management spaces; using machine learning to create segmentation and improve the decisioning around what to offer.
Automation that enriches new products and makes them attractive to increasingly automated customers This area requires a range of capabilities from different parts of a telco’s BSS/OSS. Netcracker’s focus on supporting telcos in edge cloud applications with MEC and their new solutions in slice management and charging will require ML to deal with the complexities of multiple new products and their requirements on the network. Their product catalogue also unifies telco and digital services from partners and dynamically creates the most attractive offers available through its marketplace.
How Much of the Financial Opportunity Offered by A3 does Netcracker 2020 Capture?
The diagram below summarises research into the total financial value (capex and opex savings; plus revenue uplift) available to an average telco from implementing new A3. The rows divide out the telco needs for A3 into various categories (see https://charlottepatrick.uk/uses-for-a3-across-the-telco/) and the colouring of the boxes describes expected total financial value.