Most Popular A3 Projects in 2018/19

In order to understand where vendors are gaining traction with products which included Advanced analytics, AI and Automation (A³), it is useful to look beyond the vendor powerpoint – at published case studies and press releases. These give a picture of the depth and breadth of actual live implementations.

We visited 250 websites of vendors known to sell to telcos – and analysed 130 suitable press releases and case studies.

Main Findings

45% of the press releases/case studies related to operations and planning in the network
36% specifically concerned network management and assurance
The relative maturity of using ML in campaign management and the reduction in hype around consumer chatbots meant that there was less case study material seen in this 2018/19 analysis period than might be expected
Increased activity was seen in field service workforce management, the contact centre and digital channels.

Summary of Telco Activity

The diagram below shows the distribution of case studies found – against the broad view of possible uses of A³ in a telco. Pink shows 10 or more case studies with network management having a count of 30 and assurance with 16. Blue shows more nascent areas. For more information on the potential uses of A³, see Uses for A³ Across a Telco

For more detail on this topic and a view of other upcoming research, please do contact me – charlotte@charlottepatrick.uk