Articles - Other A3 topics

Is Netcracker 2020 Supporting Telco A3 Aspirations?

Netcracker 2020 offers three key value propositions for telcos: the ability to better capture new market revenues, transformation of customer engagement and maximise return on investment in new and existing networks. Focus areas for development include a fully cloud-native portfolio, low code platform, hyper-automation and underpinning the digital ecosystem and partner management with open platforms. […]

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How A3 Can Support Covid-19 Related Priorities

The diagram highlights A3 priority products into the mid-term. Business Priorities for Telcos into the Mid-Term Ongoing cost reductions and investment deferral Moves to benefit from the increasing use of digital products/digital transformation by consumers and businesses Longer term trends towards moving customers to unassisted channels and decentralisation of the contact centre Mid-term ability to […]

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The Value of A3 In Telco Marketing

This article summarizes calculations made on the use of new A3 (Analytics, AI and Automation) capabilities within telco marketing. The y-axis of the chart below is an estimate of yearly financial upside (revenue uplift + cost decrease). The x-axis is a count of the number of uses seen for more “complex” A3 (e.g. using machine […]

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