The four groups of telco products in Part 1 of this post, could potentially be offered to all types of vertical customers – but there is obviously a high degree of complexity about exactly what each customer might need and what products are most feasible for a telco to provide. In order to create a […]
Read More
Over the last 12 years, discussions around telco activities in the data provision and related ecosystem have been around the provision of aggregated/anonymized data about telcos customers coming from the BSS systems, augmented with location data from the network. This is beginning to change with discussions from vendors about the need for data from the […]
Read More
Based on recent conversations with telcos and vendors, interest in NWDAF appears to have had a small uptick since 2021. However, it is often just a small part of a bigger RFI/RFP. The drivers and barriers towards adoption considered to be:
Read More
What is a data driven organization? There have been many case studies over the last 5 years which demonstrate the disruption caused by “data-driven businesses” – using insights to change business models, understand customers, automate processes and drive new revenues. Into the future, this concept will become an integral part of what it takes to […]
Read More
The diagram below sets out product development trends seen across assurance. It is a summary of topics discussed at vendor interview when asked about what they were currently creating and selling in 5G assurance – it is a mix of: existing products those on the roadmap discussion of problems which will require future assurance products […]
Read More
This diagram provides a very speedy summary of how Future of Work trends will impact a telco (it would be worth reading the previous post before this one – for context!):
Read More
This research looks at the impact on telcos of the “Future of Work”. Key drivers of this include: Looking at how these Future of Work trends will impact telcos: The markets in which the telco wishes to compete will speed up and become increasingly complex (from an ecosystem and product perspective). This will create more […]
Read More
This is an update to research completed in January 2020 – and looks at the financial value of adding A3 (analytics, AI and automation) to a telco. The next diagram provides a summary of this value using six different categories of A3 use case in the rows: 1.Making sense of complex data – Analytics and […]
Read More
The concept of “personalization” first appeared in the area of campaign management around 10 years ago and continues to be one of the key topics when discussing A3 and customer experience. It is a topic which is easy to discuss conceptually, but more difficult to deliver, as it requires clean data, decent processes and, for […]
Read More
When looking to categorize the ways in which A3 can positively impact customer experience, there are a good number of possible topics. The diagram below, describes the potential uses for A3 in a telco – and this has been overlaid with a number of the most interesting topics around its use in improving customer experience. […]
Read More