Articles

Prediction 2020: Few Telcos will Keep Up with the Elite Adopters of AI

Originally posted here:  Prediction 2020: Few telcos will Keep Up with the Elite Adopters of AI – The Analyst Syndicate (thansyn.com) It’s not just AI, of course. It’s the effects of the combination of the intertwining of analytics, automation and AI (A3) and the different ways and paces various telcos experiment with and embrace the […]

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Telco Usage of Multi-Channel Marketing Hubs

The diagram shows a timeline of MMH platform capabilities (and services in grey boxes). Moving from those usually deployed through to more nascent capabilities. The colour coding denotes how often different capabilities were mentioned in discussions with vendors and in their marketing materials:

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Telco Capabilities Needed to Support A3 In the Next 10-15 Years

The diagram below builds from bottom to top, setting out telco skills/capabilities that will be needed in order to support the eleven activities set out in the previous article. At the bottom are a set of skills that all telcos will need to develop. The next layer includes items which virtually all telcos will build […]

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The Value of A3 to Telcos Over The Next 10-15 Years

The diagram below sets out a rough estimate of the financial value from 11 areas of telco benefit/cost due to the addition of new types of A3 (both internally to the telco and also externally among customers and partners): First, it should be noted that telcos will generally be less impacted by the implementation of, […]

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How can Telcos Offer Edge Assurance to Customers and Partners?

The diagram below shows the main options that a telco might have to deliver assurance products at the edge to its customers and partners – assuming that this is something that a telco with an aggressive strategy in IoT would want (or need) to do. The pink arrows across the top describe groups of capabilities […]

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Assuring the Edge – Considerations for Telcos

This research took a broad approach to the definitions of both “the edge” and “assurance” to enable the investigation of the new assurance that a telco will require as it deploys networks, infrastructure, devices and services to support customers taking a mix of network products, edge compute and IoT services from the telco. It was […]

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Telco Products Needed To Monetize Their Data

The diagram below illustrates eight potential types of data/analytics product that a telco can create for its customers. The arrows across the top of the diagram show potential products for data/analytics ecosystem: the provision of telco and 2nd/3rd party data, processing and storage of data, analytics/data science provided and then “exposure” products”.  “Exposure products” referred […]

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The Opportunities for Telcos To Monetize Their Data

This has been an area of telco activity for the last 8 years. Telco interest levels have varied over time due to the complexity of delivering and selling such a diverse range of products and as a result of the link between many products and the fortunes of other new telco products such as IoT. […]

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Is Netcracker 2020 Supporting Telco A3 Aspirations?

Netcracker 2020 offers three key value propositions for telcos: the ability to better capture new market revenues, transformation of customer engagement and maximise return on investment in new and existing networks. Focus areas for development include a fully cloud-native portfolio, low code platform, hyper-automation and underpinning the digital ecosystem and partner management with open platforms. […]

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How A3 Can Support Covid-19 Related Priorities

The diagram highlights A3 priority products into the mid-term. Business Priorities for Telcos into the Mid-Term Ongoing cost reductions and investment deferral Moves to benefit from the increasing use of digital products/digital transformation by consumers and businesses Longer term trends towards moving customers to unassisted channels and decentralisation of the contact centre Mid-term ability to […]

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