Over the last 12 years, discussions around telco activities in the data provision and related ecosystem have been around the provision of aggregated/anonymized data about telcos customers coming from the BSS systems, augmented with location data from the network. This is beginning to change with discussions from vendors about the need for data from the […]
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Based on recent conversations with telcos and vendors, interest in NWDAF appears to have had a small uptick since 2021. However, it is often just a small part of a bigger RFI/RFP. The drivers and barriers towards adoption considered to be:
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What is a data driven organization? There have been many case studies over the last 5 years which demonstrate the disruption caused by “data-driven businesses” – using insights to change business models, understand customers, automate processes and drive new revenues. Into the future, this concept will become an integral part of what it takes to […]
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The diagram below sets out product development trends seen across assurance. It is a summary of topics discussed at vendor interview when asked about what they were currently creating and selling in 5G assurance – it is a mix of: existing products those on the roadmap discussion of problems which will require future assurance products […]
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This diagram provides a very speedy summary of how Future of Work trends will impact a telco (it would be worth reading the previous post before this one – for context!):
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This research looks at the impact on telcos of the “Future of Work”. Key drivers of this include: Looking at how these Future of Work trends will impact telcos: The markets in which the telco wishes to compete will speed up and become increasingly complex (from an ecosystem and product perspective). This will create more […]
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This is an update to research completed in January 2020 – and looks at the financial value of adding A3 (analytics, AI and automation) to a telco. The next diagram provides a summary of this value using six different categories of A3 use case in the rows: 1.Making sense of complex data – Analytics and […]
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The concept of “personalization” first appeared in the area of campaign management around 10 years ago and continues to be one of the key topics when discussing A3 and customer experience. It is a topic which is easy to discuss conceptually, but more difficult to deliver, as it requires clean data, decent processes and, for […]
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When looking to categorize the ways in which A3 can positively impact customer experience, there are a good number of possible topics. The diagram below, describes the potential uses for A3 in a telco – and this has been overlaid with a number of the most interesting topics around its use in improving customer experience. […]
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The future of NWDAF is not very clear. The most influential pros and cons to NWDAF are shown here: NWDAF aims to solve a single issue in the deployment of automated, hybrid and 5G networks – the provision of high-performance data/analytics to allow “fast” control loop for automation Market commentators discuss the possibility that its […]
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